About Us
ABOUT THE GROWTH VANGUARD
Our Mission
To help organizations and individuals grow in ways that are clear, sustainable, and deeply human—especially in times of rapid change.
We believe growth doesn’t break because of effort.
It breaks when leadership, sales, and customer experience fall out of alignment.
Our mission is to help you identify what’s not working, realign how your people lead, communicate, and deliver—and focus on what matters most first.
Always powered by humanity.
What We Do
At The Growth Vanguard, we help organizations diagnose and fix the hidden breakdowns that slow growth, weaken trust, and create inconsistency across teams and customer experience.
Our work combines leadership experience, sales and customer insight, and—when needed—direct research to ensure we’re solving the right problems, not just the visible ones.
We work across:
• Leadership & Organizational Alignment
• Sales Culture & Buyer Alignment
• Customer Experience & Retention
• Authority & Demand Development
• Workforce Readiness in Times of Change
We don’t approach these areas in isolation. We look at how they connect—because that’s where performance is shaped and where growth either accelerates or stalls.
Our Approach
Most firms focus on one function.
We focus on how everything works together.
We help organizations:
Identify where growth is breaking
Prioritize what to fix first
Realign how teams lead, sell, and deliver
Strengthen trust across the entire customer and employee experience
In many cases, we lead the work directly—especially in leadership, sales culture, and customer experience.
Where specialized tools or systems are required, we help guide the right decisions so the solutions support—not hinder—your growth.
Because growth doesn’t break on the surface. It breaks beneath it.
Meet the Founders
At The Growth Vanguard, we believe growth begins with people—not technology.
But people don’t operate in isolation.
They operate within leadership, communication, expectations, and experience.
That’s where we focus.
Founded by Debra Bowers and Dar Yasseri, The Growth Vanguard brings together decades of leadership, sales, customer experience, and organizational development expertise to help clients grow with clarity, confidence, and consistency.
Debra Bowers
Co-Founder | Sales Culture & Growth Strategist | Owner of Hexagon Media | Host of Deals with Heels
After more than 30 years in sales, marketing, and leadership, Debra Bowers built her career helping others grow their businesses—before making the decision to build her own.
Following a period of personal transition and reinvention, Debra developed a coaching and consulting philosophy rooted in resilience, clarity, and human-centered growth.
Today, she is the owner of Hexagon Media, a marketing and advertising agency focused on driving measurable results, and Co-Founder of The Growth Vanguard.
Debra specializes in:
• Sales culture and Buyer alignment
• Demand development and Messaging
• Communication and Confidence in high-stakes environments
Her work focuses on helping organizations and individuals understand how buyers think, build trust through communication, and create sales environments that are consistent, effective, and aligned with the broader business.
As host of the “Deals with Heels” podcast, Debra brings together real-world insight, emotional intelligence, and practical strategy to help others lead, sell, and grow with confidence.
Dar Yasseri
Co-Founder | Customer Experience & Growth Strategist | Executive Coach | Entrepreneur
Dar brings more than 30 years of experience in leadership, innovation, organizational transformation, and coaching across corporate, academic, and entrepreneurial sectors. His work blends emotional intelligence, cultural insight, and people-first change management. Dar Yasseri is an executive coach, strategist, and educator with over three decades of experience developing leaders, organizations, and customer-focused growth strategies.
At Hilton Worldwide, Dar led executive and organizational development across nine brands and 3,000 properties, helping shape customer experience, leadership alignment, and performance at scale. His work contributed to multiple brands achieving consecutive J.D. Power awards for customer excellence.
As Executive-in-Residence for Oklahoma State University’s School of Hospitality & Tourism Management, he developed future leaders and achieved a 98% post-graduate placement rate. Later, as Vice President of Student Experience at OSU–OKC, he led workforce initiatives that created over 800 jobs through partnerships with Amazon and the City of Oklahoma City.
At The Growth Vanguard, Dar focuses on:
• Customer experience and retention strategy
• Leadership development and organizational alignment
• Building cultures that support performance, trust, and long-term growth
He brings a unique ability to connect leadership decisions, team experience, and customer outcomes—helping organizations create environments where people and performance rise together.
Identify what’s breaking growth. Fix what matters most.
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